
Hello! I'm
Diana Shockley
Entrepreneur, pie shop owner, educator, and business consultant.

Entrepreneur, pie shop owner, educator, and business consultant.
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As the owner of I Love Pie Bake Shop, I've built a business rooted in quality, community, and classic pies. I focus on leadership, systems, and creating an exceptional experience for both customers and team members.
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On The Pie Method by Diana on YouTube, I teach the techniques, recipes, and mindset behind making exceptional pies. Whether you're a beginner or experienced baker, you'll find practical tips and inspiration to grow your skills.
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Business ownership can be rewarding, but it can also be overwhelming. I help entrepreneurs simplify operations, build effective systems, and create businesses that are both profitable and sustainable without constant burnout.
Hi, I’m Diana Shockley.
I’m a business owner, strategist, and mentor who built a successful bakery from a home-based startup into a thriving brick-and-mortar business in just over a year while working full time. Since opening my storefront, I’ve grown the business consistently year over year and navigated real-world challenges like rapid scaling, pricing, staffing, and pandemic pivots.
I work with entrepreneurs who want practical guidance - not theory - to grow smarter, make confident decisions, and avoid costly mistakes. My approach is honest, strategic, and grounded in lived experience.
If you’re building something and want clarity on what to do next, I’m here to help.
Consult and advise on developing a roadmap for growth. I work with you to identify strengths, weaknesses, opportunities, and threats, and advise on implementation or next steps that align with your business goals.
Consult and advise with budgeting, forecasting, and financial planning. I work with you to create a financial strategy that fits your business needs and helps you achieve your financial goals.
Consult and advise on developing a marketing plan that drives growth and increases revenue. I work with you to identify your target audience, create effective marketing strategies, and measure your success.
Consult and advise on optimizing your operations and increase efficiency. I work with you to identify areas of improvement, streamline processes, and help you run your business more effectively.
Consult and advise on leveraging technology to improve your operations and increase revenue. I work with you to identify technology solutions that fit your business needs and help you stay ahead of the competition.
Consult and advise on helping your businesses attract, retain and develop talent. I work with you to develop HR policies and procedures that align with your business goals and help you build a strong and productive workforce.
Copyright © 2026 Diana Shockley - All Rights Reserved.
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